Saturday, March 2, 2013

Brand X

Meet the new coke same as the old coke.Reeling after being branded America's 9th Most Miserable City in a peer-reviewed CDC confidential scientific survey -- and leaked by Forbes magazine -- Lake County is now pushing back with some re-branding of its own. According to the Sun-Times ...
A pair of Lake County towns are following an emerging trend and "branding" themselves as part of their economic recovery strategies. Experts say creating a brand that markets a product's — or now, a town's — positive features is a timeless business philosophy that only recently became a public sector tool. Mundelein and Lake Bluff are the newest Lake County suburbs trying this approach to attract new residents and businesses.
Local towns join 'branding' bandwagon
Your LakeCountyEye has learned that this is just the opening salvo of a long-term coordinated effort to make Lake County inhabitable once again. A high ranking but unnamed elected official recently told your LakeCountyEye: "Right now people call Lake County the Arm-Pit of Illinois. But if everything goes to plan, those same people will soon be calling Lake County the Six-Pack Abs of Illinois!"

The first phase of the plan, he told your LakeCountyEye, will be to re-brand every town and village in Lake County. Villages cannot easily be renamed -- that requires costly pre-approval from the International Star Registry. However they can be given some bitchin new town mottos. Here are ten, freshly vetted by an independent blue-ribbon County one man focus group:

New Municipal Mottos for Ten Lake County Villages
  1. Antioch
    Rescue Me!
  2. Waukegan
    Come for the Casino
    Stay for the Snows
  3. Gurnee
    Stop (at the red light cameras) and Shop
  4. Buffalo Grove
    Just a Stone's Throw Away
  5. Long Grove
    Conveniently located under the Route 53 Extension
  6. Barrington Hills
    We Light Up the Night
  7. Highland Park
    A Park District second to none: Priceless
    For everything else, there's MasterCard
  8. Port Barrington
    Not your father's Fox River Valley Gardens
  9. Old Mill Creek
    A One Horse Town
  10. Island Lake
    A Community of Friendly People

Look for your LakeCountyEye working the lot at a used motto dealer near you.


Anonymous said...


"Island Lake A Community of Friendly People"

I've never been there, but that's certainly the impression I get from reading TheBlog1. In fact, I've put it at the top of my "must visit" list. I'm just waiting till the legislature passes that concealed carry law and I can afford a flak vest.

Barney Baxter said...

hi Anon,

I go out to eat in Island Lake occasionally. I haven't witnessed any shootouts. Yet.